Simplest Way To Start
Integrated Campaign
NSAC 23' Regionals 1st Place
Client: Indeed
This project had a timeline of 6 months to be finalized, but it was completed within 42 hours on April 3rd, 2023. the day it was due. This felt rather... how do you say? Overwhelming.
Click on our book:
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Now that you understand the premises of Gen Z, overwhelm, let's dive in.
Google Extension:
Most of Gen Z doesn't know how to ask for extra ketchup.
Don't have them overthink fancy words during their job search.
Spotify Ads
After listening to Willow Smith, it's ok to let them know things are simpler when you get out of your head.
Ads
Meet them where they are at. Gen Z likes relating to things, just let them know they can make money from the things they enjoy tiktoking about.
Tiktoks
Our campaign was all about cutting the overwhelm and focusing on the simple.
Indeed is that simple.
The Process
This Campaign was for Gen Z, by Gen Z., Which means we spent six months overthinking the whole thing and did not land on a proper idea until a week before it was due.
Enjoy our overwhelm.
